Category Archives: Phil Bernstein
When the Disclaimer Cancels the Rest of the Ad
A recent issue of Automotive News had a print ad for Force Events. Here’s the headline: GET 1000 UPS* IN YOUR SHOWROOM THIS WEEKEND! An “up,” in auto dealer lingo, is a prospect who walks onto the lot. So if a dealer hire Force Events this weekend, he’ll get a thousand customers through the door, […]
Advertising and Doggie Doo: Like a Horse and Carriage?
Richard Laurence Baron’s Signalwriter Blog tipped me off to the fact that in the Czech Republic, they’re putting advertising on dog poop bags. If the radio/online thing doesn’t work out for me, it’s good to know what the next step will be on my career path… __________________________________________________________________________________ Email Phil Bernstein here. Like what you’re reading? […]
Portland Small Business Networking Series Kicks Off
If you own or run a small business, and you want to compare or commiserate with your peers, Portland attorney and fellow blogger Kevin Spence has an event for you. He calls it “No Pitch Coffee Networking”, and the inaugural edition kicks off Wednesday morning, June 11. Kevin describes it this way: Remember, if you […]
Holes in Your Sales Funnel = Wasted Advertising Dollars
If your advertising isn’t getting you the results you want, there are a couple of possibilities to consider: 1. There’s something wrong with the advertising, or 2. The advertising’s fine, and something’s wrong at your business. prospects are entering your sales funnel, but you’re letting them slip away before they become customers. The story below illustrates the […]