Jott Blogging

The previous post was a test of a service called Jott. The service (no charge during beta — like crack on the playground, the first taste is free) converts voice into text, and then delivers that text. The “voice” part comes from your cell phone. The text can be delivered to an individual via email or […]

Phil Bernstein is a Twittering Fool!

You can subscribe to my blog. You can connect with me on LinkedIn. You can “Friend” me on Facebook. And now, I’m on Twitter, too. Frankly, I’m not sure why, exactly. But supposedly, this blog is now synced up with Twitter, so my “followers” (assuming I have any) will get a “tweet” when I publish […]

Using Radio To Get Customers to Your Web Site — 7 Proven Techniques

Many of my long-time customers are now, finally, using their web sites as selling tools. They often ask how they can most effectively drive prospects to their sites, and convert them to customers. Here are seven techniques, based on education and trial-and-error in the field: 1. Have one call to action in the ad — […]

The Gardenburger Mess — How Not to Handle a Crisis

It started last weekend, when small signs at Burgerville outlets notified customers that the chain was temporarily taking Gardenburgers off the menu. The story picked up steam when Burgerville placed a huge order with a small local meatless-patty manufacturer. Now, it’s exploded into public view as grocery giant Fred Meyer announces that it has pulled […]