CLICK HERE FOR CONTEST RULES The Great Portland-Vancouver Twitter Challenge is shaping up nicely, and it’s time to start revealing the prizes. So here’s the first one: Just in time to put your New Year’s Resolution in motion, I’ll be giving away a one-month membership (individual or family) to any of the three area Oregon […]
Dan O’Day recently posted the story of a gift store owner who was making a potentially-extremely-costly decision. He was about to prominently feature this mistake in his radio ad. The mistake was an obvious one, but neither the owner nor the station Account Executive noticed it. Luckily, the production director spotted it in the copy, […]
Guy Kawasaki, via Twitter, alerted me to this story of Dr. Alan Bittner, a Beverly Hills doctor who claimed to be running his Ford Explorer on liposuction fat. According to Dr Bittner, his patients are more than happy to be involved in the extraordinary eco-friendly scheme. “The vast majority of my patients request that I […]
Owens Corning was preparing to open a new plant in Gresham, Oregon. They needed to recruit skilled workers for some tough-to-fill positions. So Owens Corning decided to give radio advertising a try. We put together a combination radio-and-online campaign on 1190 KEX Radio in Portland. Did it work? We’ll let John McClellan of Owens Corning […]
RRW Consulting’s Direct Marketing Blog alerted me to the fact that Publishers Clearing House is aiming to get into your cell phone. According to Mobile Marketer: PCH is seeking Apple’s approval for two free, ad-supported apps for the iPhone and iPod touch, which would be distributed via the App Store. PCH has also added social […]