In the third part of our conversation on Marketing in Progress, Brett Duncan and I talk about some advantages to advertising on news/talk radio the place of streaming audio in an advertising campaign and my continuing quest to make blogging pay If you want to go back to the beginning, all three parts of the […]
The cover story in the current Business Week contains a powerful photograph of a man in New York’s Times Square. I don’t know him or anything about his situation, and hope he finds a job soon. But I can’t help but lament the opportunity he may have missed. Within that missed opportunity is a copywriting […]
… may be the lowly Post-It Note. According to Roger Dooley’s Neuromarketing Blog, using a Post-It Note to personalize a sales letter can make a huge impact: In Yes! 50 Scientifically Proven Ways to Be Persuasive, Robert Cialdini describes an interesting twist on the handwritten note. A survey was mailed with three cover letter configurations: […]