Roy Williams’ Monday Morning Memo has a remarkably clear-eyed look at the forces you’re up against as you go to market in a rapidly changing society. Scroll down to “What to remember when selling in 2008.” Inspirational excerpt: “Naiveté is rare today. Your customer is equipped with a bullshit detector that is highly sensitive and […]
The advertising onslaught you face at the supermarket is about to increase — a company called MediaCart, in partnership with MicroSoft, is unleashing targeted video advertising in the cart itself. According to Online Media Daily, Using Microsoft’s technology, MediaCart will execute anonymous ad targeting through data obtained from ShopRite’s customer loyalty card program. For the […]
I just finished Day 2 of Dan O’Day’s Copywriting Master Class. Just Dan and ten students. Two flew in from Australia, one from Canada, and one from Fiji. Although there are lots of people writing and producing radio commercials in Oregon and Washington, I’m the only person from the Pacific Northwest at this seminar. So […]
A short post, as I’m at Dan O’Day’s Copywriting Master Class for the next three days. Dan delivered this gem in the morning session today: “Don’t talk to me about your grass seed — talk to me about my lawn.” ____________________________________________________________________________________ Click this link to subscribe to Portland’s Finest Advertising Blog. Request your free copy […]
Tuesday’s Wall Street Journal article on first-time Super Bowl advertisers begins this way: Super Bowl viewers will be on the lookout for rookie mistakes — and not just on the field. Advertising at the big game is a gamble for newcomers not just because of the rising cost of buying the ads — advertisers are […]