The next time some ad agency demands “added value” and won’t give you any direction as to what they want, give ’em this. I found it on Tara Bloom’s “Ditch the Dusty Widget” blog, and it’s perfect for Mother’s Day. You can thank me later. ______________________________________________________________________________________ Click here to learn the shocking truth about Phil […]
My colleague Jennifer Schurter has an interesting post on “greenwashing” — the practice of making dubious environmental claims in a marketing campaign. I found it especially timely, having recently encountered: 1. Three different dry cleaners claiming to be “environmentally friendly”. One has made that claim for years; the other two recently added signage to that […]
There was a message on our answering machine when we returned from a trip this weekend. Hello, this is your local Fred Meyer store with an important announcement. We wanted to alert you that you may have purchased Private Selection 10-ounce Shelled Pistachios that have been recalled. You should not consume the product. You may […]
You can buy brussel sprouts just about anywhere. But only at Seattle’s Pike Place Market can you buy… By the way, if you’d like to buy some 30-second Messages of Prosperity Generation, give me a call. And if you have a name for radio commercials that’s better than that one, I’m open to suggestion. Leave […]
As one of Milgard Windows’ top dealers, Energy Guard Windows and Doors has a lot to offer — great products, 27 years of expertise, and first-class installation. For several years, Energy Guard has held Smart Home Seminars where homeowners can learn everything they need to know about replacing their windows. I’ve sat in on the […]