I’m working with a Portland insurance company on a radio-and-internet campaign that hit the airwaves this week. The recruiter needs salespeople, and this is what he told me: Each year, he hires roughly 100 sales agents 50 of those agents will be gone before the end of their first year Of the 50 who remain, 25 […]
In my capacity as a representative of the station, I worked the KEX Radio table at the beginning of Dave Ramsey’s EntreLeadership seminar on Friday at the Oregon Convention Center. I brought 25 copies of my white paper, The Seven Deadly Advertising Mistakes and How to Fix Them, and figured that would be plenty to […]
In a previous post, I mentioned a jewelry story that had put an incorrect phone number on its web site. In that case, calls went nowhere — the line was disconnected. I called the client and he made the change. It undoubtedly cost the store some money, but that was it. The Michigan Democratic Party […]
If you’re like most of my customers (and most of your customers), you’re probably taking a look at all of your expenses — including your marketing budget. A couple of years ago, perhaps, you could afford to spend money on things that might not work. Now, every dollar is precious. In a time when belt-tightening […]