Category Archives: Portland marketing
What’s Wrong With This Promotion?
Driving to the office today, I heard a radio ad for a local X-Rated merchandise establishment — Fantasy for Adults Only. They are having a Tent Sale. And like every good tent sale, free hot dogs will be served. Would you eat a hot dog at an adult shop? ___________________________________________________________________________________ Click this link to subscribe to […]
“We Had A Really Nice Ad”
I subscribe to Roy Williams‘ view that campaigns rarely fail because they use the wrong medium; they fail because they deliver the wrong message. But it’s an uphill battle — one of the most common objections an advertising salesperson hears is “We tried [name of medium here] and it didn’t work.” The other day a […]
Your Marketing’s Carbon Footprint: Does It Matter?
On LinkedIn’s Answers Forum, Don Carli asked this question: Is it important for advertisers to know the carbon footprint of the advertising media they buy? My answer, which I didn’t spend a lot of time thinking about, was this: While there may be exceptions (skywriting comes to mind), in general, carbon footprint has to rank […]
Effective Buzzwords for Press Releases
For those who have sent out press releases, only to be met with complete indifference: Tara Bloom’s blog Ditch the Dusty Widget points us to a New York Times article on getting your press release noticed, and used. From the Times article: Those who make their living composing news releases say there is an art […]