A few years ago I managed to pry an advertiser away from another radio station in town. The client represented a significant piece of business, and had been with the other station for quite a while; the switch came as an unwelcome surprise to my competitor. The client had previously recorded a commercial in his […]
“I’m sitting on the porch of a bungalow on the Yucatan Peninsula with lit cigarettes sticking out of both my ears.” That’s the opening line of Six Bad Things by Charlie Huston. The narrator has consulted a doctor because his ears were clogged, and the cigarettes were the prescription: “When my ears become clogged, I […]
Lots of marketing books recommend trying to see things from the customer’s point of view. And lots of companies give lip service to the idea. Few go out of their way to put themselves in their customer’s place. Which makes Nissan’s initiative in Japan all the more remarkable. According to Business Week (subscription may be […]
A couple of weeks ago, I was interviewed by Michael Thompson of Marketing Accelerators for his podcast series. The subject was advertising mistakes and how to fix them. You can download the podcast for free, listen to it on your computer, or put it on your Ipod. Download the full interview here. ____________________________________________________________________________________ Click this […]
Turner Realtors’ Portland Real Estate Blog has a post titled “Is Your House Really For Sale?” . The post offers a list of abbreviations used by real estate agents concerning how the house is to be shown. They offer some unvarnished views as to how those instructions are interpreted by buyers’ agents: KEY-LO: I have to […]