There’a a provocative post by Chris Anderson on the Long Tail Blog about public radio. Mr. Anderson is a fan of a number of public radio shows, but doesn’t much like his local station. And he hates Pledge Week. So… I’m listening to more and more of my favorite NPR shows (This American Life, Terry […]
Much talk recently about how social media and viral marketing are changing the way things are advertised and sold. Done well, it has some real advantages for marketers. Nancy Arter on RRW Consulting’s Direct Marketing blog has a very interesting post on the subject. Here’s an excerpt of her view: “The idea of customers selling […]
Roy Williams’ Monday Morning Memo has a remarkably clear-eyed look at the forces you’re up against as you go to market in a rapidly changing society. Scroll down to “What to remember when selling in 2008.” Inspirational excerpt: “Naiveté is rare today. Your customer is equipped with a bullshit detector that is highly sensitive and […]
The advertising onslaught you face at the supermarket is about to increase — a company called MediaCart, in partnership with MicroSoft, is unleashing targeted video advertising in the cart itself. According to Online Media Daily, Using Microsoft’s technology, MediaCart will execute anonymous ad targeting through data obtained from ShopRite’s customer loyalty card program. For the […]