I just finished Day 2 of Dan O’Day’s Copywriting Master Class. Just Dan and ten students. Two flew in from Australia, one from Canada, and one from Fiji. Although there are lots of people writing and producing radio commercials in Oregon and Washington, I’m the only person from the Pacific Northwest at this seminar. So […]
Tuesday’s Wall Street Journal article on first-time Super Bowl advertisers begins this way: Super Bowl viewers will be on the lookout for rookie mistakes — and not just on the field. Advertising at the big game is a gamble for newcomers not just because of the rising cost of buying the ads — advertisers are […]
Over at Landing the Deal, Dan Tudor uses the launch of the $2,500 Tata Nano automobile as a jumping-off point in the debate over whether the lowest price always wins. Below are a couple of cases where it doesn’t: In his book Influence: The Psychology of Persuasion, Robert Cialdini writes of a jewelry store owner […]
For those in any industry who agonize over their media choices and then have someone “just bang some copy out”, here’s more evidence that every word can be precious. Interesting article on msn.com about how the choice of words in a listing can increase — or lower — the perceived value of the house. “In […]
My former colleague Randy White is an activist in the Peak Oil movement. On his Lawns to Gardens Blog he’s posted a split-screen video. On the right side, a very attractive young woman, dressed for extremely warm weather, does a dance that would melt a glacier. On the left side, the same woman (I think), […]