Thursday’s Wall Street Journal has a fascinating article about Unilever’s efforts to promote Axe deodorant by producing a television series called “The Gamekillers”. It details the sometimes contentious negotiations between Unilever — who wanted to make sure that viewers got the connection between the program and Axe — and MTV, who feared that an explicit […]
I recently completed a 13-page white paper called “The Seven Deadly Advertising Mistakes and How to Fix Them.” It’s a study of some of the most common ways that companies waste their advertising dollars — along with suggestions to make those dollars work harder and smarter. Among the subjects I cover are: Why trying to […]
Although I subscribe to Business Week, I somehow missed this article on creating and maintaining loyal customers. The folks at Church of the Customer Blog caught it and provided the link.Their original post appears here. To me, the most powerful tip had to do with some of the things we’re tempted to do in order […]