In case you were thinking that the recent Presidential election signals a new, color-blind United States of America, there’s some evidence that we may not be there yet. A Savannah, GA auto dealer named O. C. Welch was in a foul mood one day recently, and happened to be near a microphone. You can hear […]
Who’s writing your copy? If it’s someone at a radio or TV station, you probably assume that you’re working with a professional who’s up to date on auto advertising laws. You may very well be wrong. A few months ago, the Oregon Department of Justice, having just issued a new set of rules, held a half-day seminar on […]
Over at the Sales and Marketing Loudmouth Blog, Tim Rohrer has a very interesting take on the role of local marketing. He summarizes his premise this way: Remember, to advertise effectively at the local level, find out how consumers are behaving and then fashion your message to take advantage of their direction and momentum. I […]
When selling, remember: If you don’t admit the downside, they won’t believe the upside. — Roy Williams Lively discussion in progress on AdRants (see the comments) regarding Ford’s new ad campaign, “Drive One”. I admit to a rooting interest here, since I have two Ford dealers as clients. The author of the post is hard […]
One of the most common — and frustrating — conversations that advertising/marketing professionals have with their clients is the one where the client just wants to advertise when they have a special event, or at “peak” times of the year. The jeweler who only advertises at Valentine’s Day, Mother’s Day and Christmas The car dealer […]