Tag: Portland recruiting

Does Radio Work For Health Care Recruiting?

You already know that I’ll say it does — I’m a radio salesman. So ignore me.

Listen to Brandon Byars of Kaiser Permanente here in Portland.

Brandon is Kaiser’s Manager of Recruitment Services and Workforce Planning, and he uses radio advertising — K103 and other stations — to drive traffic to their website and hiring events.

[youtube=http://www.youtube.com/watch?v=gDlgAKzGTEw]

There’s a nationwide shortage of nurses, and good ones are hard to find. Kaiser Permanente has been able to hire more than 40 nurses with radio as an important part of their recruiting effort. And they’re still hiring.

Thanks to my colleague Ann Culhane for the video — and for putting together campaigns that work for Kaiser Permanente.

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Job Fair Gets Results for New England Financial

It’s tough for financial services companies to recruit good representatives. The best ones combine a strong knowledge of investments and finance with the ability to teach and counsel — and you have to be able to sell.

Recently, New England Financial was an exhibitor at the Clear Channel Career and Education Fair at Lloyd Center. Below, Jon Lawry of New England Financial talks about how it went:

[youtube=http://www.youtube.com/watch?v=3fb4J75x_UA]

Our next Career and Education Fair will be Wednesday, May 20 at Clackamas Town Center. If you’d like to be part of it, call Phil Bernstein (that’s me!) at 503-323-6553, or email me here.

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Click this link to subscribe to Portland’s Finest Advertising and Marketing Blog.

Request your free copy of Phil Bernstein’s white paper, The Seven Deadly Advertising Mistakes and How to Fix Them here.

Got a question? Call Phil Bernstein at 503-323-6553.

Recruiting Case Study: Radio Gets Results for Owens Corning

Owens Corning was preparing to open a new plant in Gresham, Oregon. They needed to recruit skilled workers for some tough-to-fill positions.

So Owens Corning decided to give radio advertising a try. We put together a combination radio-and-online campaign on 1190 KEX Radio in Portland.

Did it work? We’ll let John McClellan of Owens Corning tell the story:

[youtube=http://www.youtube.com/watch?v=qSk7rVRVUCs]

Candidates who heard the ad were directed to type in the keyword “Owens Corning” in the search bar on the KEX web site. This took them to a special page we built which described the open positions and qualifications. The page had a link so that candidates could email resumes directly to an Owens Corning recruiter.

It was easy for Owens Corning to track results and know exactly what they got from the campaign.

While the traditional recruitment advertising methods, such as classified ads, job boards,  and career fairs, are good at attracting the “active” job seeker, they miss the very desirable “passive” candidate — the currently employed worker who isn’t seeking a new job, but would be open to a new opportunity.

Radio advertising excels at reaching those candidates as they drive to and from work, and on the job site.

If you’ve got positions to fill in the Portland/Salem/Vancouver area, Phil Bernstein — that’s me! —  can help you get these kind of results. Give me a call at 503-323-6553, or email me here.

________________________________________________________________________________________

Click this link to subscribe to Portland’s Finest Advertising and Marketing Blog.

Request your free copy of Phil Bernstein’s white paper, The Seven Deadly Advertising Mistakes and How to Fix Them here.

Got a question? Call Phil Bernstein at 503-323-6553.