The short version: subscribe to the Phil Bernstein on Advertising Newsletter here, and I’ll send you a copy of my newly-revised-and-expanded report, The Seven Deadly Advertising Mistakes and How to Fix Them. The newsletter is free, it comes out by email twice a month, and you can unsubscribe any time you want to. Here’s the […]
Find out tomorrow, right here. On Thursday, January 12, I’ll be appearing on Susan Rich’s internet radio show, Your Marketing Plan. I’ll discuss the seven most common mistakes companies make when they advertise, why those mistakes will hurt your results, and ways to fix them. I’ll also tell you how you can get a free […]
Let’s start with the lesson: email is social media. Even if it starts out private, it can be made public. Extremely public. The short version: in November, a guy named Dave orders a pair of PS3 controllers from an outfit called Ocean Marketing. The controllers don’t arrive. In mid-December, Dave writes to the company asking […]
You are a public relations professional, specializing in crisis management. Your client, Best Buy, took a whole bunch of orders online, and now can’t deliver. What advice would you give them? Comment below. ___________________________________________________________________________________ Email Phil Bernstein here. Like what you’re reading? There’s more! Sign up for Phil Bernstein’s free advertising and marketing e-newsletter here. […]