This morning I made a phone call to J.R. Langlois, owner of The Safer Floor Store. I got this voice mail greeting (I’m paraphrasing from memory): Hi, this is J.R. at the Safer Floor Store. I can’t come to the phone because I’m helping my customers prevent injuries and avoid lawsuits. Please leave a message and […]
The Great Portland – Vancouver Twitter Challenge is now history. When I started working on this, I wanted to see if Twitter could work as a marketing and promotions tool. My conclusion: yes, but it’s not ready to play a major role in most companies’ marketing plans. The negative: numbers, and tracking. Numbers first — […]
PRIZE MUST BE PICKED UP IN PORTLAND Green Lubrication Solutions is providing a Motorsilk engine treatment, gas treatment, and transmission treatment — a $77 value. On the GLS website, CEO Randy Hufford says, In these expensive times, whether you are looking for better gas mileage or protecting your budget from costly vehicle repairs, […]
Dan O’Day recently posted the story of a gift store owner who was making a potentially-extremely-costly decision. He was about to prominently feature this mistake in his radio ad. The mistake was an obvious one, but neither the owner nor the station Account Executive noticed it. Luckily, the production director spotted it in the copy, […]
I’ve been among the skeptics on Twitter, but two recent events are causing me to take another look: * During the recent terrorist attacks in Mumbai, many witnesses, victims and hostages used Twitter to communicate with the outside world. While the event was going on, Twitter was as important as CNN in trying to figure […]