I’m a Delta Airlines frequent flyer. Not quite George-Clooney-“Up In The Air”-frequent, but I average two round-trips a month on the airline, have managed to hit Gold Medallion status, and have an outside shot at Platinum. A week ago, I was one of 180 passengers who had to hike from one terminal to another at […]
There’s been a steady drumbeat for months about media dollars moving from “traditional” media to online. According to a recent report by Outsell, a California company that tracks the information industry, online advertising spending will exceed print advertising for the first time this year. Here are some predicted numbers from Outsell: $120B Online/Digital $112B Print/Magazine […]
I’ve been known to use the immense power of Portland’s Finest Advertising Blog to rip companies who either can’t or don’t feel like taking care of their customers. Today I want to salute one who got it right: Amazon.com. My wife had a significant birthday this past weekend. As part of her gift, I ordered […]
The issue of short attention spans is having a profound effect on those of us in the advertising business. It’s also causing professional speakers to radically change their presentations. Andy Nulman, a speaker, comedian, and author of “Pow! Right Between the Eyes! Profiting from The Power of Surprise”, had this to say about audiences in […]
Not long ago, I met with the Marketing Director of a home improvement company in Texas. The company had been open for 20 years, and for most of that time, they’d had great success with an image campaign. Sales had been good, and people mentioned how much they liked the advertising as they filled out […]