Dan O’Day recently posted the story of a gift store owner who was making a potentially-extremely-costly decision. He was about to prominently feature this mistake in his radio ad. The mistake was an obvious one, but neither the owner nor the station Account Executive noticed it. Luckily, the production director spotted it in the copy, […]
Guy Kawasaki, via Twitter, alerted me to this story of Dr. Alan Bittner, a Beverly Hills doctor who claimed to be running his Ford Explorer on liposuction fat. According to Dr Bittner, his patients are more than happy to be involved in the extraordinary eco-friendly scheme. “The vast majority of my patients request that I […]
Owens Corning was preparing to open a new plant in Gresham, Oregon. They needed to recruit skilled workers for some tough-to-fill positions. So Owens Corning decided to give radio advertising a try. We put together a combination radio-and-online campaign on 1190 KEX Radio in Portland. Did it work? We’ll let John McClellan of Owens Corning […]
In the third part of our conversation on Marketing in Progress, Brett Duncan and I talk about some advantages to advertising on news/talk radio the place of streaming audio in an advertising campaign and my continuing quest to make blogging pay If you want to go back to the beginning, all three parts of the […]