If you work with clients on their advertising, you’ll eventually encounter the business person who confuses response with results. Response is when the guys at the country club tell you how funny your commercials are. Results is when your commercials cause a whole bunch of good prospects to become good customers. Last month, I probably […]
Very interesting article in the New York Times on how marketers are dealing with the aging of the Baby Boomer generation. The generation still has huge purchasing power, but the messages they respond to are different from those that succeeded with the previous generation of seniors. According to the Times, this is in part because […]
A while back, I did a post on great headlines, which I titled after my favorite example: “Headless Body in Topless Bar”. WordPress, the company that manages this blog, lists the search engine terms that people have used to get to it — and yesterday, someone found me by typing the term “Topless Bars, Portland […]