Tara Bloom’s blog tipped me off to this truly remarkable procedure. If you offer fish pedicures in Portland, please call me immediately. I’ve already written your radio script in my head. Call me — we’ll both get rich. ___________________________________________________________________________________ Click this link to subscribe to Portland’s Finest Advertising Blog. Request your free copy of my […]
Metaphors can be a very powerful persuasive tool — used properly, you can help your prospects take a mental shortcut and create a positive association in their minds. But you have to think carefully about how they may connect the dots. Portland copywriter Susan Rich thinks Ford may not have considered all of the implications […]
Who’s writing your copy? If it’s someone at a radio or TV station, you probably assume that you’re working with a professional who’s up to date on auto advertising laws. You may very well be wrong. A few months ago, the Oregon Department of Justice, having just issued a new set of rules, held a half-day seminar on […]
As reported in an earlier post, my company will soon be launching the “Green Home” contest — an online lead-generation promotion for Portland-area environmentally-conscious home improvement companies. We’re going to be delivering thousands of leads to the contest sponsors, and I was looking for “out of the box” ideas on how to turn those entrants […]